One of the transformative elements of convergent media are their capability to traverse the different levels of communication without the constraint of what Gregory and Fawkes describe as the ‘practical difficulties of using, coordinating and integrating a multitude of communication techniques'. To this, add the cost of producing and disseminating the communication. Using the PC or a mobile phone, an internet user can easily and swiftly engage in intrapersonal, interpersonal, group and society-wide level communication without needing to enroll a host of other media such as telephones, newsletters and radio.
|Chief Kariuki (left) with Lanet residents|
The implications of the changes enabled by convergent media are many and varied. On the one hand, it is the new and welcome facilitator and enhancer of human communications but on the other, it has potential to generate problems for communicators. Because content can be interfered with online, questions of credibility of the content and the content’s source can arise - impairing the very purpose of communication.